Ugliness Avoidance

I've been fortunate to be in Paris twice recently. Once on vacation and this time for work ,courtesy of Publicis.

One thing I've noticed on both visits is that in Paris there's an effort to avoid the ugliness of empty stores.

Retailers are struggling to survive everywhere and the more stores that close around a retail environment, the more destructive it can be for the surviving retailers.

Paris seems to have taken this head on with decorating shop windows and keeping a sense of aesthetic during the tough times.

It has to help.