The future of Advertising

My two friends Jon Bond and John Winsor have just recently joined together and here they chat about the future of advertising.

Jon paints an interesting and very true picture of the business we're in.

I like his quote "I love ad people and the ideas part of the business. It's the “business” of the business that really sucks and brings down the rest of it."

There's the whole FTE issue discussed and I think John Winsor puts this in perspective brilliantly "Clients want the best creative work without having to pay for bloated agency infrastructures, but the current paradigm is built on a full time employee (FTE) compensation model. This means access to the top 25 talent comes with a price tag that includes the cost of the other 475 people at the agency."

As someone who is running an agency now, I get the seduction of using FTEs in negotiations because the model exists and clients get it, however a project based model has to be the way to go. All it requires is a progressive CFO, a persuasive CEO and the energy to create new models in the agency and with the clients. It's back to talent once again.

Read the article here http://bit.ly/cdsjn3