Taxi Tag

You know that little orange light that sits on the trunk of cabs and limos?

The one that intrigues you or at least it intrigued me.

It didn't take me long to find out that this is an emergency light that cab drivers can use to alert cops when they are in trouble.

It's a brilliant solution to a threatening problem.

So what if we could have another light at the back of cabs for passenger use?

Imagine you're in that cab, where the driver's lead foot is putting you in a close to death situation - that's most days I hear you say.

Imagine if you had the power to alert others that you were in a car with a madman driver.

I then thought wouldn't it be cool to tag cabs. Imagine if you could digitally tag cabs and give them a rating.

There you are standing on the side of the road hailing down a cab and your phone alerts you that the driver of the cab closest to you is crazy - you wave him on.

This then creates a powerful position for the rider, where cab drivers will be forced to improve their driving to improve their rating.

Perhaps a great idea for NY, where cabs are in abundance but not so great in SF, where you are standing in the rain and the only cab you have seen in the last 10 minutes is stopping to pick you up.

Try waving that one on.