How the internet gets inside us

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Gopnik's New Yorker 'Critic at Large' article on How the internet gets inside us http://nyr.kr/dGmHYw is definitely worth a read not just for the brilliance of skill in reviewing a multitude of books focusing on the subject of the internet but also for his insightful perspective on how we react and are reacting to invention.

Here's an excerpt that demonstrates the quality of his argument but also reveals a conclusion that he makes on parallel inventions. 

Shirky’s and Tooby’s version of Never-Betterism has its excitements, but the history it uses seems to have been taken from the back of a cereal box. The idea, for instance, that the printing press rapidly gave birth to a new order of information, democratic and bottom-up, is a cruel cartoon of the truth. If the printing press did propel the Reformation, one of the biggest ideas it propelled was Luther’s newly invented absolutist anti-Semitism. And what followed the Reformation wasn’t the Enlightenment, a new era of openness and freely disseminated knowledge. What followed the Reformation was, actually, the Counter-Reformation, which used the same means—i.e., printed books—to spread ideas about what jerks the reformers were, and unleashed a hundred years of religious warfare. In the seventeen-fifties, more than two centuries later, Voltaire was still writing in a book about the horrors of those other books that urged burning men alive in auto-da-fé. Buried in Tooby’s little parenthetical—“where they exist”—are millions of human bodies. If ideas of democracy and freedom emerged at the end of the printing-press era, it wasn’t by some technological logic but because of parallel inventions, like the ideas of limited government and religious tolerance, very hard won from history.

...and here's an excerpt that talks to the parallels of mind and non-mind.

At any given moment, our most complicated machine will be taken as a model of human intelligence, and whatever media kids favor will be identified as the cause of our stupidity. When there were automatic looms, the mind was like an automatic loom; and, since young people in the loom period liked novels, it was the cheap novel that was degrading our minds. When there were telephone exchanges, the mind was like a telephone exchange, and, in the same period, since the nickelodeon reigned, moving pictures were making us dumb. When mainframe computers arrived and television was what kids liked, the mind was like a mainframe and television was the engine of our idiocy. Some machine is always showing us Mind; some entertainment derived from the machine is always showing us Non-Mind.

Filed under  //  Technology   Thought leadership  
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Electric Vs Candlelight

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You buy more books than you can ever get through in a year just because it's so damn easy.

You then diligently highlight your way through pages and pages of thoughtful sentences.

Then you stop for a minute and reflect on a pastime that has been lost. You can't quite put your finger on it but something is definitely missing.

Finally you work it out, eReaders have brought a new engagement experience to your life but they've stolen one in the process.

As Damian Barr captured in his great piece in Soho House's magazine, "I hate eBooks because they are not emotional". He goes on to capture one of the challenges I experience "My eyes dance across the screen randomly scanning instead of settling into a comforting rhythm".

I can't quite put my finger on it but after reading a number of books on the eReader - both Kindle and iPad - I have found myself reverting back to books. My reading really broadly falls in to two categories, 'with pen in hand' and 'without a pen'. The former can be a wide spread of subjects but the action of reading is invariably about capturing key thoughts and ideas. The latter is purely a pleasurable escape where a log fire and comfy armchair would be nirvana.

I've found, like Damian Barr, that reading fiction - 'without pen' - on the eReader lacks any emotional spark. It's almost like there's a filter that sits between me and the words and I just can't sink in to the story. On the 'with pen in hand' side, I just find the experience of eReading too slow. I like to power through, scribble notes and add lines down the side of paragraphs to highlight key elements. The eReader functions much better on the back end when you refer back to the highlights you've made but the process of getting there is too slow.

I'm excited about the future of eReaders and it's so interesting to see key tech people developing new reading experiences but for now I'm going to spend more time in candlelight - wait for the content of the book to catch up to the tool that delivers it. Then I will have to find time for this third form of reading.

I'll leave you with Damian Barr's concrete argument for the good old book "Nobody will ever fall in love with someone reading an eBook. They are not hot. Books send signals about who we are and who we dream of being or meeting. We can decode them. A sleek silver device says nothing".

Filed under  //  Technology  
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Really nice idea from google for the holidays.

This is one of a number of videos you can select to help explain some of the advances a septuagenerian can make with tech. You go mom.

Filed under  //  Technology   engagement  
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Aweditorium

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It's rare for me to propose an iPad app but this one's caught my eyes and ears this week.

Awe - is described on the apps store page as follows: Aweditorium re-imagines what a music experience feels like on iPad. It takes all of the disparate content surrounding an artist--beautiful photography, lyrics, high definition video, interviews -- and ties it all together into a fun, intimate experience on a multi-touch display.

Play around with the content and you will start to see how it assesses your likes and dislikes and works with them.

Check it out and yes it's free. Great for new artists and great for new ears.

Filed under  //  Technology   music  
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Analytics + UX = Smarts

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Jolina Pettice offers good common sense for analyzing web data on her blog http://bit.ly/aexCmi

Bottom line: Think about the power of combining analytics with UX. Dive deeper into the following 6 areas using both Analytics and User Experience Data:

1. Landing Page Optimization
Analytics: Bounce Rate, Conversion Rate
UX: Why people convert.

2. Site Navigation
Analytics: Top Content
UX: How they get there

3. Form Completion
Analytics: Abandonment, Page reloads
UX: Specific Objections

4. Content
5. Analytics: Time Spent on page
UX: Is it engaging?

5. Testing
Analytics: A/B Testing
UX: What to Test

6. Terminology
Analytics: Search Logs
UX: How people use language – what is your target market using to search for you

Filed under  //  Analytics   Technology   digital  
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StreetMuseum

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I love this new iPhone app called streetmuseum http://bit.ly/afDZ8d, which allows you to view key areas of London that have been captured in historical art. The picture overlays what you're seeing with a piece of art and you can choose to get a more detailed piece on one you are looking at.

This is a great initiative by the Museum of London.

Read more about it here http://bit.ly/c62ic3

Filed under  //  Technology   digital  
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Wheels Change Worlds

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I love this approach to technology.

It's one of the many brilliant ideas from the guys at MIT SENSEable City Labs http://bit.ly/QPQPN

Check out more on this simple but extremely clever innovation http://bit.ly/7WRxiU

Adaptive Path provided a synopsis of what this wheel can bring to you, your health, your friends and the city:

As you ride, the sensing unit in the Copenhagen Wheel is capturing information about your personal riding habits how much effort you are putting in, calories you are burning etc as well as information about your surroundings, including carbon monoxide, NOx, noise, ambient temperature and relative humidity. You can access this data through your phone, or on the web and use it to plan healthier bike routes, to achieve your exercise goals, or to meet up with friends on the go. You own all the data that your Copenhagen Wheel collects. However, you might also like to share it with friends -through online social networks gaining access to an even larger pool of information.

You can also make a bigger contribution through your daily commute. And share your data, anonymously, with your city. When many cyclists donate the information their wheel is collecting, your city gains access to a new scale of fine-grained environmental information. Through this, your city can: Cross analyze different types of environmental data on a scale that has never before been achieved before. Build a more detailed understanding of the impact of transportation, on a city infrastructure Or study dynamic phenomena like urban heat islands. Ultimately, this type of crowd sourcing can influence how your city allocates its resources, how it responds to environmental conditions in real-time or how it structures and implements environmental and transportation policies.


Filed under  //  Technology   green  
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Very Cool Airspace Video

Airspace Rebooted from ItoWorld on Vimeo.


Here's a video that shows the progression of flights during the volcano shut down in Europe and the test flights out of Holland show the rebooting of flight space.

Thanks to the guys at Information Aesthetics for picking this up.

Filed under  //  Technology   infographics  
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Living in Two Time Zones

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Sally just asked me a great question - How do I see two time zones on the desktop at the same time without having to use dashboard every time?

I love challenges like this and there's nothing like using a bit of pseudo developer code this early in the morning.

You can detach any widget from the dashboard by simply using some code in the developer mode.

Here's a great step by step guide to get any widget you want on your desktop at all times http://bit.ly/9zUnrE

Filed under  //  Technology  
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