Two angles in

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Two reasons to share on the theme of Nosaj Thing.

A great piece on the development of the projection mapping performance behind Nosaj Thing in Prague by The Creators Project...
<p>Nosaj Thing vs. Aalto @ LUNCHMEAT 2010 from ...::LUNCHMEAT::... on Vimeo.</p>

...and an excuse to promote the brilliance of KEXP out of Seattle who offer a 9:39 video of Nosaj Think performing live.

Download some of his music at nosajthing.com 

Filed under  //  art   digital   music  
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360 London

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Anyone nostalgic for London should check this link http://bit.ly/9XicOr.

It's an incredible project of 80 Gigapix to create a 360 photo view of London taken from CenterPoint.

You can choose different viewing options, take a tour, go close up on landmarks or go as close to objects to the point that you can see what laces workers have on their boots.

An amazing, painstaking effort. 

Filed under  //  Photography   digital  
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Fanfare Needs Fans

There will no doubt be much talk on the 4D projection for Ralph Lauren
last night both in NY and London and the accompanying video is
interesting in how they put this altogether. There's one problem
according to comments I'm reading, while the fanfare of this
technology is tremendous, the technology behind RLs site is lacking to
the point of frustration.

I have strong opinions on how a brand can stretch its aspirations
through traditional media because within certain slow moving
categories it acts as a north star for the company as much as it
persuades consumers. However, 'traditional' is the operative word
here. Today, a fanfare sparks engagement and if the tools for
engagement are lacking then all you have done is frustrated people and
potentially created rejectors rather than potential brand evangelists.

The repercussions of every action have to be examined through a wider
lens and if there's a weak point, patience has to be the most powerful
force to ensure that the value of engagement is higher than the
punctuality of delivery.

Here's a good review of RLs project by the Business of Fashion
http://bit.ly/dbrlJs

Filed under  //  digital   engagement  
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Muji Digital

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Muji launched three apps yesterday for the iPad and two of them are free - a brilliant calendar app that beats Apple's hands down and a world traveller app - Muji on the Go - that's practical and beautifully designed.

The one app that has a price against it is a notebook app that has the potential to be the best notebook app out there combining adobe ideas with notebook. I don't know whether it works like simplenote yet but that will blow me away if it does.

What's cool about this example is how a brand has capitalized on its value in people's lives and recognized that it has to bring value to the digital space. 

It's simple, brilliant and can only deliver greater consumer engagement to the brand. Well done Muji.

Filed under  //  digital  
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>______Awaiting Your Input

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I just heard an interview with the Mexican-Canadian electronic artist Rafael Lozano-Hemmer and what this guy is doing with the interaction of technology and expression is simple but brilliant while at the same time perfectly unsettling. Read more on his art here http://bit.ly/aHw4iB

I've also included the video for the show just because I think it's a cool capture of the intensity of his work.

<p>Recorders: Rafael Lozano-Hemmer from Manchester Art Gallery on Vimeo.</p>

Filed under  //  art   digital   engagement  
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Analytics + UX = Smarts

Photo

Jolina Pettice offers good common sense for analyzing web data on her blog http://bit.ly/aexCmi

Bottom line: Think about the power of combining analytics with UX. Dive deeper into the following 6 areas using both Analytics and User Experience Data:

1. Landing Page Optimization
Analytics: Bounce Rate, Conversion Rate
UX: Why people convert.

2. Site Navigation
Analytics: Top Content
UX: How they get there

3. Form Completion
Analytics: Abandonment, Page reloads
UX: Specific Objections

4. Content
5. Analytics: Time Spent on page
UX: Is it engaging?

5. Testing
Analytics: A/B Testing
UX: What to Test

6. Terminology
Analytics: Search Logs
UX: How people use language – what is your target market using to search for you

Filed under  //  Analytics   Technology   digital  
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Taxi Tag

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You know that little orange light that sits on the trunk of cabs and limos?

The one that intrigues you or at least it intrigued me.

It didn't take me long to find out that this is an emergency light that cab drivers can use to alert cops when they are in trouble.

It's a brilliant solution to a threatening problem.

So what if we could have another light at the back of cabs for passenger use?

Imagine you're in that cab, where the driver's lead foot is putting you in a close to death situation - that's most days I hear you say.

Imagine if you had the power to alert others that you were in a car with a madman driver.

I then thought wouldn't it be cool to tag cabs. Imagine if you could digitally tag cabs and give them a rating.

There you are standing on the side of the road hailing down a cab and your phone alerts you that the driver of the cab closest to you is crazy - you wave him on.

This then creates a powerful position for the rider, where cab drivers will be forced to improve their driving to improve their rating.

Perhaps a great idea for NY, where cabs are in abundance but not so great in SF, where you are standing in the rain and the only cab you have seen in the last 10 minutes is stopping to pick you up.

Try waving that one on.

Filed under  //  Thought leadership   digital  
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All things going local

Local-business

Has anyone else noticed the recent surge in local?

ESPN starting a NY web franchise, web browser brands talking up their local intelligence, etc,.

I think the future is looking more and more local.

That's why I was captured this week by an article in the NYTimes about PlaceLocal. Check it out here http://bit.ly/9Vtd34

Placelocal is a brilliant algorithm that does all the hard work for you as a local business. You put in your business name and placelocal takes it from there. Finding captured images of your business, recent positive reviews, mapping and then creates a local ad for you across the web.

Whether it will kill advertising - as the newspaper writes to pull you in - I think is exaggerating the potential but it certainly optimizes local opportunities.

Check out the full article here http://nyti.ms/dlXbRx

Filed under  //  digital   marketing  
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StreetMuseum

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I love this new iPhone app called streetmuseum http://bit.ly/afDZ8d, which allows you to view key areas of London that have been captured in historical art. The picture overlays what you're seeing with a piece of art and you can choose to get a more detailed piece on one you are looking at.

This is a great initiative by the Museum of London.

Read more about it here http://bit.ly/c62ic3

Filed under  //  Technology   digital  
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Intelligence Delivery

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Yes of course it's a little depressing to have to scan down to find your year on these kind of charts but does it really make sense that the priority is given to someone born in 2010?

This list is from a United Airlines reservation and asks the year of birth of the person buying the ticket. Now I know credit cards are being given out at a young age but to someone less than a year old? Seems a bit unlikely.

Maybe some intelligence should be used with this sort of information request. I don't know but maybe you could look at the law of averages and find that the biggest group of ticket buyers are between 20 and 40.

Just a thought.

Filed under  //  Thought leadership   digital  
Posted