Two angles in
There will no doubt be much talk on the 4D projection for Ralph Lauren
Muji launched three apps yesterday for the iPad and two of them are free - a brilliant calendar app that beats Apple's hands down and a world traveller app - Muji on the Go - that's practical and beautifully designed.
Jolina Pettice offers good common sense for analyzing web data on her blog http://bit.ly/aexCmi
Bottom line: Think about the power of combining analytics with UX. Dive deeper into the following 6 areas using both Analytics and User Experience Data: 1. Landing Page Optimization
You know that little orange light that sits on the trunk of cabs and limos?
The one that intrigues you or at least it intrigued me.It didn't take me long to find out that this is an emergency light that cab drivers can use to alert cops when they are in trouble. It's a brilliant solution to a threatening problem.So what if we could have another light at the back of cabs for passenger use?Imagine you're in that cab, where the driver's lead foot is putting you in a close to death situation - that's most days I hear you say. Imagine if you had the power to alert others that you were in a car with a madman driver.I then thought wouldn't it be cool to tag cabs. Imagine if you could digitally tag cabs and give them a rating. There you are standing on the side of the road hailing down a cab and your phone alerts you that the driver of the cab closest to you is crazy - you wave him on.This then creates a powerful position for the rider, where cab drivers will be forced to improve their driving to improve their rating. Perhaps a great idea for NY, where cabs are in abundance but not so great in SF, where you are standing in the rain and the only cab you have seen in the last 10 minutes is stopping to pick you up.Try waving that one on.
Has anyone else noticed the recent surge in local?
ESPN starting a NY web franchise, web browser brands talking up their local intelligence, etc,. I think the future is looking more and more local. That's why I was captured this week by an article in the NYTimes about PlaceLocal. Check it out here http://bit.ly/9Vtd34 Placelocal is a brilliant algorithm that does all the hard work for you as a local business. You put in your business name and placelocal takes it from there. Finding captured images of your business, recent positive reviews, mapping and then creates a local ad for you across the web. Whether it will kill advertising - as the newspaper writes to pull you in - I think is exaggerating the potential but it certainly optimizes local opportunities. Check out the full article here http://nyti.ms/dlXbRx
I love this new iPhone app called streetmuseum http://bit.ly/afDZ8d, which allows you to view key areas of London that have been captured in historical art. The picture overlays what you're seeing with a piece of art and you can choose to get a more detailed piece on one you are looking at.
This is a great initiative by the Museum of London.
Read more about it here http://bit.ly/c62ic3
Yes of course it's a little depressing to have to scan down to find your year on these kind of charts but does it really make sense that the priority is given to someone born in 2010?
This list is from a United Airlines reservation and asks the year of birth of the person buying the ticket. Now I know credit cards are being given out at a young age but to someone less than a year old? Seems a bit unlikely. Maybe some intelligence should be used with this sort of information request. I don't know but maybe you could look at the law of averages and find that the biggest group of ticket buyers are between 20 and 40. Just a thought.