Dare to dive in
A designer's conundrum: What do you do when you offer every citrus flavor under the sun and then want to capture all of them in one can?
Any artist will tell you that if you mix all colors together you get grey but Pasolivo decided on this electric pink for their Citrus flavored Olive Oil. Tuscan olives grown in California must be deemed deserving of this flamboyant fling.I noticed this idea in twelvesouth's packaging for the iPad compass.
I was just thinking how I went from a 12th floor bedroom to seat 1C on a Virgin America flight heading back to SF without exerting myself at all. Not one minute of physical activity - opening the door of my room, pressing for the elevator, walking a few paces to a waiting car, exiting the car and heading to the flight. Nothing but a few walking steps.
I then considered the challenge with world health - especially the fact that there are more obese people in the world than starving - and started to question, are we designing our world to the point where it's killing us?
So let's consider my trip from 1201 to 1C and see whether we can create physical activity in this journey. Of course it would be ridiculous to add inconvenience to this challenge, so the idea of forcing the elevator to go one floor below my desired destination to force me to take the steps up one floor can't count. There are some architects who are designing to this theory already, which is a good sign. Okay, so I'm ready to leave my room and there's a significant resistance on the door opener that forces me to assert a downward pressure to open the door. The elevator button has been replaced with a bell ringing type rope, which you pull down to call the elevator. The elevator floor isn't flat - it's at a 30 degree angle forcing you to stand with some pressure and balance control. I get out of the elevator and head to the reception desk, which is very low forcing me to perform a good bend as I sign my bill. I then head to the car and jump in after putting my bag in the back and pulling the trunk door down - old school. Trip to the airport is straight forward - no peddling required. I get to the airport and all cabs are forced to drop off at the arrivals level and escalators have been replaced with stairs to get you to departures...
I'm no designer as you can tell from my example but I bet good designers could create a workout approach to daily routines that would result in a healthier world. I'm not suggesting that design should focus on making our flow through life harder, I'm just saying that a design theory around physical assertion could be an interesting way to go.
To conclude, you might argue that people wouldn't react well to this idea but in researching my theory, I found this interesting example of the power of simply telling people that taking stairs can help them get fit.
In one experiment conducted by the NY Department of Health and the Women’s Housing and Economic Development Corporation, simply posting a sign at a housing project in the South Bronx (“Burn Calories, Not Electricity – Take the Stairs”) led to a 42 percent increase in stair walking over nine months.
In what is perhaps a display of non-payment for advertising in the
terminal at Charles de Gaulle, there's something quite powerful in
this covered clock.
We moved over to the Parker in Palm Desert and one thing that caught
my eye is the selection of bath products.
What have these two images got in common?
As PACT continues to do cool things around cause and underwear, they have commissioned David Adjaye, the architect of the building on the left, to design underwear for their Earth Week initiative. I love PACT's approach to cause. See more here http://bit.ly/bKvq3
I love the Converse African canvas initiative tied to Project Red.
Makes the choice of shoe simple - help others or don't help with your next purchase. I also really like the subtle design signals that tie to Red.
I always thought I was lucky in my first job in advertising for a number of reasons but one was the opportunity to work near a typographer who knew his art through and through.
His passion for the craft was contagious and to this day, I have had a good appreciation for what seems to have been an art on life support. So it's no surprise that friends sent me this fun infographic on fonts. It's a little silly but if it gets people to think about fonts in relation to emotions or design appreciation, then that has to be a good thing. It's funny how such an effort has been sent to me from the UK and India already. Things get around fast. Here's the full infographic http://bit.ly/d9Y7Y