Audi e-tron
With a separate motor to drive each wheel, you know it's Audi thinking but when you hear that this is an electric car that will do 0-60 in less than 5 seconds and will be available in 2012, that's a big sign that electric is happening.
Carlos Ghosn has made some very ambitious electric goals too across Renault - Nissan. At the heart of his ambitions is to make sure these brands don't ask consumers to pay any more for electric over gas. 2012 is also his target date.
Audi's not promising to democratize electric just yet but it sure is presenting electric in a very desirable package.
Audi states that they expect to produce 1,000 e-trons and they will cost more than the R8. Even with a 6 figure price point, Audi expects to lose money but they see this as being a branding investment and probably a stake in the ground for their own organization to put electric front and center of their thinking.
While the last 10 years were obsessed with our close and personal relationship to technology primarily through keyboards; the next 10 feel like technology will be released in to all areas of our lives and we will live through it.
How frigging cool is that?
