Covered

Photo

In what is perhaps a display of non-payment for advertising in the
terminal at Charles de Gaulle, there's something quite powerful in
this covered clock.

Just enough of a hint of the brand to create a spark in the brain. It
feels strangely modern and engaging for a brand that acts more like
wallpaper today.

Filed under  //  Brands   design  
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LA Logo Life

Klik hier om het video filmpje te bekijken
Thanks Seth for catching this one. Weirdly brilliant.

Filed under  //  Brands   art   culture  
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E-Motions

Just watched Paul Kemp-Robertson of Contageous magazine and Olivier Altmann - CCO, Publicis Worldwide, give an interesting presentation on cool work out there.

I remember reading about MasOportindades.com awhile back, thanks to PSFK. Paul reminded me of this case today. It's a true thinking like a challenger brand case - thanks Adam.

Check out the video.

Paul also made an interesting comment on how brands are the funders of ideas. There are plenty of great ideas out there wanting to find a brand that will finance them and make them real.

I love this thought of stepping outside the confines of our own walls and releasing ideas trapped in other places but I also agree with Olivier's warning that ideas have to pay back to the equity of the brand or it's just an idea backed by a brand with no end benefit.

Filed under  //  Brands   advertising   digital  
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It's not a Setback. It's a Test

Tiger-wood-accenture-ad1

Just too ironic...

"Woods never seemed warm or even especially personable. Instead, he seemed resolutely businesslike. Woods’s appeal was based, ultimately, not on his physical abilities but on his mental toughness, his extraordinary capacity for focus and discipline."

This is a quote from an interesting article in the New Yorker today that makes Accenture's decision to ditch Tiger seem like the only choice for them.

http://bit.ly/5dfZFN

My initial reaction to Accenture's decision was that maybe they should not have built their brand so tightly on an endorsement but this article helped me to understand that it made sense and it now makes sense for them to part.

I sure hope they develop a campaign now that feels less lazy.

Filed under  //  Brands   advertising   business  
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Cafe Mania

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I fell in love with Cafe Mania the first time I visited Moscow.

I'm a freak about coffee to the point of only going to Joe's in NY because they are the only ones to use Barrington coffee beans.

So yes I have a problem but you've got to love a place like cafe Mania where they ask you when you want your coffee during your breakfast.

And when you get it, conversation stops even if it's just for a second. It's mind altering.

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Interestingly the broader picture shows Christmas decorations. I learnt this evening that the Mayor of Moscow will fine any establishment that doesn't feature decorations. He wants Moscow to be as beautiful as possible.

Personally, I don't think this city needs the decorations to be beautiful - just curious and patient eyes.

Filed under  //  Brands   moscow   restaurants  
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