Analytics + UX = Smarts
Jolina Pettice offers good common sense for analyzing web data on her blog http://bit.ly/aexCmi
Bottom line: Think about the power of combining analytics with UX. Dive deeper into the following 6 areas using both Analytics and User Experience Data: 1. Landing Page OptimizationAnalytics: Bounce Rate, Conversion Rate
UX: Why people convert. 2. Site Navigation
Analytics: Top Content
UX: How they get there 3. Form Completion
Analytics: Abandonment, Page reloads
UX: Specific Objections 4. Content
5. Analytics: Time Spent on page
UX: Is it engaging? 5. Testing
Analytics: A/B Testing
UX: What to Test 6. Terminology
Analytics: Search Logs
UX: How people use language – what is your target market using to search for you
