Muji Digital
Muji launched three apps yesterday for the iPad and two of them are free - a brilliant calendar app that beats Apple's hands down and a world traveller app - Muji on the Go - that's practical and beautifully designed.
The one app that has a price against it is a notebook app that has the potential to be the best notebook app out there combining adobe ideas with notebook. I don't know whether it works like simplenote yet but that will blow me away if it does.
What's cool about this example is how a brand has capitalized on its value in people's lives and recognized that it has to bring value to the digital space.
It's simple, brilliant and can only deliver greater consumer engagement to the brand. Well done Muji.
