Lousy Lounges

Why is it that airport lounges in the US suck so bad?

It's not the "business center" requisite furniture that upsets me although that's certainly a good reason. It's not the lack of wireless although what the hell's with that Delta? It's not even the overcrowded nature of every lounge. It's just that they are never comfortable and surely the word lounge should be a clue to one thing they should get right.

I'm on my way to Paris via London and one thing I know for sure is that as airport experiences go the US one will be the worst. London's Heathrow has practicaly made airport lounges obsolete because its terminals are so comfortable. However, if you want to go into the lounge there, the experience is beyond loungable.