It's not a Setback. It's a Test

Just too ironic...

"Woods never seemed warm or even especially personable. Instead, he seemed resolutely businesslike. Woods’s appeal was based, ultimately, not on his physical abilities but on his mental toughness, his extraordinary capacity for focus and discipline."

This is a quote from an interesting article in the New Yorker today that makes Accenture's decision to ditch Tiger seem like the only choice for them.

http://bit.ly/5dfZFN

My initial reaction to Accenture's decision was that maybe they should not have built their brand so tightly on an endorsement but this article helped me to understand that it made sense and it now makes sense for them to part.

I sure hope they develop a campaign now that feels less lazy.