I Love Yard Work

In the North East, this was the weekend when all the family got out in to the yard and started preparing for Spring.

Images of picket fences and happy families were everywhere. The excitement of Spring was palpable.

When asking people this morning about their weekend, I heard the familiar excitement of - I did yard work this weekend.

What's interesting to me is how many people in advertising love yard work for the simple fact that it gives them the feeling of accomplishment. You take on a challenge and see the results of doing stuff. "I just love doing stuff" was one person's response to me this morning. I remember a former boss of mine in the UK who used to say, 'I insist on doing the vacuuming in the home because that's the only thing that I can say I achieved each week'.

Our industry is filled with meetings, conference calls, thinking, conversations, pontifications and it seems little to no doing stuff.

Surely we should be finding ways to get that sense of accomplishment found in the garden and bring it in to our daily work.
It seems like our psyche's need it and clients keep demanding it.

Try to head home today with the excitement of having done something - or clean your desk, so at least you feel you've done something.