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Where's my home? No idea but this world feels like a cool place to call home.
Unfocused postings on whatever catches my attention, makes me think or demands that I point and shoot.

 

Gaming Brands

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It's a beautiful thing that when you are digging deep in to a subject, a great piece on that very subject arrives from the ether.

This time it is thanks to Tim Jones from BBH, who's written a great dissertation on applying the principles of gaming to brand building.

So good is his dissertation that the IPA awarded him Distinction and the President's Prize DDS Award for Innovation in the Digital World.

The dissertation appeared in Campaign at the end of October and that's your only source to read the four papers featured but luckily for us, with his desire for openness his paper is available as a pdf download if you search - Gaming Brands by Tim Jones.

I have attached the file here as well.

Click here to download:
gaming-brands-printer-friendly-tim-jones-bbh.pdf (502 KB)
(download)

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