Dare to dive in
I've always been a fan of Collette http://www.colette.fr/ - where the focus has been on product and a soundscape that supports it.
Opening Ceremony started to inspire a sense of space that Collette's store did on Rue St. Honore but took it a step further - not requiring the sound to create a sense of space.
Now in London, there's a new space created by John Skelton and Dan Mitchell - As quoted by Wallpaper "Skelton has considerable pedigree as a premium level buyer for oki-ni and Harrods. Mitchell is equally recognised for his discerning musical taste through his Bad Passion club nights."
They started a website http://www.ln-cc.com/ but then commissioned Gary Card to create a physical space for them in London. The end result takes one in to a space that can be best described by the objective the guys set:
"LN-CC isn't so much a retail site (space) but more an evolving platform of curated ideas encompassing clothing, music and art."
The site and the space are alive and appear to suck you in to a world away from everyday. You fully experience LN-CC by being removed from known experiences.
Here's a good piece on Gary Card's approach to the space http://bit.ly/gGScSk
