Change the Apology
I was sure when I saw this that I wasn't the only one who saw the irony in the two statements. NY Daily News caught on to the Human - Not Perfect - excuse train among celebs right after Tiger Woods' first web statement post his crash http://bit.ly/avILG9
Toyoda used the same angle with Congress yesterday. His words "I myself, as well as Toyota, am not perfect. We never run away from our problems or pretend we don't notice them. I am deeply sorry for any accident that any Toyota driver has experienced." I wasn't sure why Congress had the right to ask Toyoda to come and answer questions. At best it felt like arrogance and at worst, is felt like they were being petty bullies. According to this article from WSJ http://bit.ly/buPpzA, Toyoda actually volunteered to do this session, which I hadn't heard in the news before. It's an important distinction. One that has apparently worked well with Wall Street. Maybe a clever move by Toyoda but let's hope that their desire to get back to consumer confidence will be deeper and richer than this first move.
