Brand Assist
This is a great article by the guys at trendwatching on what they're calling Brand Butlers.
This is about progressive brands looking at ways to interact with consumers by providing relevant services to them. It provides perspective both on the online and offline approach to assisting consumers and it provides a good range of global examples.
While the name 'brand butler' falls short for me in terms of capturing the energy behind this trend, the article definitely inspires you to get thinking and developing like initiatives.
Check the article here http://bit.ly/21ZvNH
