All things going local
Has anyone else noticed the recent surge in local?
ESPN starting a NY web franchise, web browser brands talking up their local intelligence, etc,. I think the future is looking more and more local. That's why I was captured this week by an article in the NYTimes about PlaceLocal. Check it out here http://bit.ly/9Vtd34 Placelocal is a brilliant algorithm that does all the hard work for you as a local business. You put in your business name and placelocal takes it from there. Finding captured images of your business, recent positive reviews, mapping and then creates a local ad for you across the web. Whether it will kill advertising - as the newspaper writes to pull you in - I think is exaggerating the potential but it certainly optimizes local opportunities. Check out the full article here http://nyti.ms/dlXbRx