Aired

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I know it's youtube's own blog but this interview with the VP of Digital Sport at Nike is interesting and the content's engaging.

This quote from Stefan Olander says it all "It's liberating for a creative company like Nike not to be limited by 15/30/60 ad formats created by the media industry. YouTube's format gives us complete freedom to create the most compelling stories without time limitations. We never start with the time length, we start with the most compelling story."

Check it out http://bit.ly/akTuUZ

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