Inviting Space

0the_hub_rovereto_by_andrea_pao

This has to be one of the most inviting spaces I've seen for a General Assembly type concept of bringing entrepreneurial people together in one environment.

Okay the Italian backdrop of centuries old construction is a huge advantage... 
The_hub_rovereto_by_andrea_pao

...but still what can be a lesson from this fantastic work by Andrea Paoletti is the adventurous nature of the space (playing to the child like energy of space) while remaining simple, clean and vibrant. Check out the story at Dezeen http://bit.ly/lac8Xb

1the_hub_rovereto_by_andrea_pao

Posted

Staircases

Great new track and video by Radiohead found on fromthebasement.tv series...

Posted

Strategies and Plans

Ailes110530_250

The New York magazine once again has provided excellent story telling that's both prescient and brilliantly delivered.

What they also do is to make most articles available soon after printing, so I admit I'm late to deliver on last week's articles - the joy of two children under one.

The articles in question are focused on the demise and repositioning of Fox but really do a great job of capturing the mood of the Republican choice for 2012. Check them out http://bit.ly/kaqU8A http://bit.ly/ma4SGa

The Republican options for 2012 are farcical for sure but one has to wonder whether the whole strategy is to destroy as many competitors to Ged Bush so that he gets a clear run in 2016.

The only one that's holding out and currently a potential threat to Ged is Christie and he would be a fool to show his hand now.

The Republican candidacy is hilarious and ridiculous except for the fact that there are real issues on the table, which are being ignored.

One that's starting to get greater press coverage in the past 24hrs is Obama's - dare I say it - lack of leadership (read strategy or plan) on the economy. You really get the sense that he is clueless on this subject. It's a tough and unchartered journey for sure but I get the sense that he and his peeps are waiting for something to happen that forces the issue to go away. Clinton had Silicon Valley to reverse the deficit burdens of the Reagan and Bush Senior years, although history seems to have forgotten both sides of that story. I get the sense that Obama is after the same miracle but his chosen investments - automotive and personal health - are in my opinion unlikely places to find that sort of turn-around. I appreciate the liberal mindedness of both investments but as reported in yesterday's WSJ, the money given to GM alone was equal to giving every member of their workforce $750,000. Makes you think for a second what people could have done with that money given the entrepreneurial gene that exists in Americans. Of course this math is lazy because it doesn't take in to account all those who don't work for GM but count on GMs survival. The investment in medical is playing catch up to the rest of the developed world but the end result is half hearted and somehow the pharmaceutical and insurance companies are still being allowed to screw the end user. Nice idea poorly executed in my mind.

Personally, I think Obama should bite the bullet and invest heavily in infrastructure and instigate Roosevelt type policies to get this country at least building for the future. This to me would mean investment in transportation and the arts - emphasis on creativity. Creativity is the one thing we have over BRIC right now but for how long? China is investing heavily in creative studies for children because they've recognized that they're good at copying not inventing. On the upside, at least for now, India's creativity seems stuck in the musical movie making business, which is great but limiting for foreign export potential. Russia's creativity seems to be still focused on the elimination of any threat to the elite and Brazil's focus, at least for the next 6yrs, will be the World Cup and the Olympics. We have a window of time to be opportunistic.

Wall Street will say that China isn't a worry as their population growth in the next 20 yrs will only be slightly higher than the US but I think China's conscious shift to creativity will come back to bite us if we don't invest here now. Interestingly, having spent a lot of time in both China and India, I think India's creativity is there and with some organisation could play a major threat in the next decade especially in the area of technological innovation. Interestingly, Wall Street is also concerned with India's growth potential, as they acknowledge India's population growth being predicted to grow by 32% by 2030.

On the infrastructure side, my recommendation to Obama is to set about investing heavily in the high speed train service because the construction of a rail network would create thousands of jobs and start connecting cities in new ways. This will also be the only way to break the airline oligopoly and get the airline industry here to deliver a good experience. Yes it's a naive and purely selfish recommendation but it feels grand in scale and that's got to be good for the American spirit. Investment here would also start to get people off the roads. We can't continue to be the world's number one exhauster of oxygen.

Investment in the arts and creativity would be to encourage all forms of art to deliver to the community and to be a springboard to future creativity. Creativity is in the DNA of America but I worry that we currently live at two ends of the spectrum. At one end is the MBA obsession, which calls for the elimination of creativity for the benefit of rationality. On the other end are people who act as artists by being bums and doing nothing. It's the middle area that has so much potential and with the right investment, we could multiply the successes of small business start ups. We could multiply the successes in design. We could multiply the successes of the independent music business. We could multiply the successes in the fields of technological innovation, architecture...

The country does lack a plan and the plan that Obama could implement would be one of the bravest of any President but the success could be amazing. It would require levels of depth in organisation that this country typically struggles with but who knows, it could create an exciting period to be in America and that's what we need to feel right now. The economy's shift to positivity will only be a distraction from the opportunity a President like Obama could take right now. 

Obama, it looks pretty certain you've got 5 years to do something amazing. Go for it and tomorrow's leaders who voted for you in 2008 may forgive you for letting them down these last few years. 

Note: I know creativity is a behavior and art is a skill but what I'm suggesting is an investment in the skill and this in turn will act as an encouragement of the behavior. There are also many other ways to enable greater creativity and using the general term - creativity - above is meant to signify all of these possibilities.

Posted

Crazy Videos Deliver...

<p>Peaking Lights - Amazing & Wonderful from Not Not Fun on Vimeo.</p>

Peaking Lights has been delivering weird videos - Tiger Eyes being right up there - for a while, and this one manages to find an equally weird and wonderful place.

I like the beginning which seems to be a direct reference to Warhol's casting call videos.

The music continues to be great and 936 is a solid album.

Posted

Demolishing Unnecessary Thoughts

Image_high_def_140453_fr

Whether you were a fan of Sonic Youth or not, you can't deny Thurston Moore's talent.

His third album is the perfect sound for a warm lush weekend.

Here are a couple of tracks to get you in the mood.

Buy the album - if you like Beck's Sea Change, you'll love this and yes Beck produced it.

(download)

(download)

Posted

Way to React

When your city is deemed dead, here's a brilliant and very creative response.

Why do I feel like Michigan will be the State of the future?

Posted

Dig Shallow

Screen_shot_2011-05-31_at_3

I want to share this video  for a couple of reasons. 

First, having carried out research with children for Mattel in the US and China, I know how difficult it is to do good research with children.

This video shows that these guys have got it down to a fine art. Brilliant work.

Secondly, while the subject matter and the questions in this video are not illuminating, this video shows the entertainment value that can be achieved by showing consumers and their reactions to work/products. 

I'm not suggesting that research should be an entertainment tool but often clients are so far away from their consumers that giving them a taste of their consumers in a digestible form like this is incredibly powerful. It can often lead clients to invest further in this type of research, which enables you to dig for deeper insights that clients are now impatiently awaiting. Call it a form of content delivery with the added benefit of discovery. 

I often recommend that agencies do interviews and share videos like this in pitches because you'll be surprised by the power of this film in winning a pitch.

I'm of course assuming here that the planners involved will be diligent and dig for insights through the process - not suggesting blinding clients with shallow superficial s#@t.

Finally, I find this video interesting as it shows children of all ages getting frustrated with the complete lack of game dynamics in this Nyan Cat meme.

Meme's are meant to be completely shallow, so frustrations can be discounted as meeting objectives, however I don't think the same can be said for the recent Magnum chocolate site jumper execution  http://pleasurehunt.mymagnum.com/. This promises interesting game dynamics but in my mind fails miserably. It just gets boring and doesn't provide enough depth of gaming to engage.

Conclusion here is that where the audience isn't engaging, you don't have to go too deep to deliver the punch but where the audience is attuned and demanding, don't go shallow.

Posted

Straws and Hair Tinsel

Photo_9

Sprint created - at least for a local - some excitement for the unveiling of their summer art display at the base of the Flatiron building.

What the F$#k? This was my reaction after the unveiling yesterday.

I'm all for pushing one's interpretation of art to the nth degree but this one is a real disappointment.

My disappointment is not targeted at the art itself. Neidinger has done some beautiful work and his use of disposable materials is cool. This is not one of my favorite pieces but that's personal taste and personal taste is not relevant here.

My disappointment is targeted more at the question of meaning. I am questioning what this has to do with Sprint? And secondly, without spending time with this piece and understanding its context, I imagine most people will walk by thinking this is the remnants of a hen party that someone needs to clean up. So is Sprint going as far as to do a disservice to art by making a superficial spectacle of it?

Let's interrogate the piece a little.

It's made up of twist ties, straws, vinyl tape, yarn, cellophane paper and hair tinsel. All things that we generally play with when these elements are in our hands. That makes sense. This piece must be about the link between how we use our hands. The functioning and creativity of our hands in relation to cellphones. I got it.

But then I looked at the title of the piece "Everything we see is never enough". This poses an interesting question. Is Sprint embracing this art because it embraces our creativity through inanimate objects? If that's the case, then how can they embrace this demand with mobile manufacturers?

As we move more en masse towards a DIY culture and personalization, can any mobile manufacturer enable a playfulness and malleability to their products? It's a designer's nightmare to let people reinterpret their pure designs but what we have to play with thus far is incredibly insufficient. I'm seeing beautifully carved wooden iPhone covers that ironically are probably more fragile than what they're protecting. I see the occasional sticker that makes the phone look like something from 20 years back. There's plenty of encrusted covers - you can buy three for a $1 on Broadway. But there's little to no real space for play. The screen itself is the closest we get to our own canvas but that's hardly sufficient. 

So we're left with this piece of beautiful design that we must worship on a daily basis. 

I guess I should now thank Sprint for evoking these thoughts in me but I'm now conflicted and I'm sure most will not even bother to be evoked. 

The meaning behind what you associate yourself with and the context in which you place that meaning are critical to deepening brand engagement. In my mind, some work needs to be done here.

Posted

Washed up in Kenya

<p>Interview: a Flip Flop Story by Diederik Schneemann from Dezeen on Vimeo.</p>

When I was in the desert in Morocco, I made a vow to never use plastic bags again. The reason was simple - as we drove deeper in to the dessert, we found more and more plastic bags scattered across the sands. Where they originated, I don't know but I do know that it takes years and much damage before a plastic bag is so depleted that it ends up as dust. These things are incredibly destructive to our eco system.

There's been a recent trend in art that picks up on the plastics of the Ocean. I saw a great exhibition in Paris last year, where the artist had created color-scapes from pieces of plastic picked up at sea. The colors were incredible and the pieces were completely arresting. Only when you took a moment to consider the origin, did you realize that there must be something wrong that an artist can find such an extensive palette and such a large quantity of destructive material in the sea.

The designer featured in this video -  Diederik Schneemann - from Rotterdam has taken the plastics and Oceans subject one step further and it's quite brilliant. Flip Flops that originate from wearers in Asia are thrown away and end up in sewers, then in to rivers and the rivers take them to the Ocean. Eventually they wash up on the shores of Kenya. Schneeman decided to do something useful with this material, creating lamps and vases out of the flip flops. Don't worry, he cuts off all the exposed areas of the flop flop so that what you buy is a colorful and clean piece of recycled usefulness.

Posted

Child's Play

Screen_shot_2011-05-22_at_9


I love these designs by Peter Bristol.

They're elegant, fun and recognize the disposable nature of our relationship to stuff today.

Whether they'll get kids to put their clothes away is another question.

Posted