Do dogs make us too soft at work?

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I'm starting to question whether having dogs in the workplace is a good thing when it comes to driving business success. My perspective here leans heavily towards idea led and innovations type companies but it may be true to a broader group.

 

Anyone who knows me well knows that I have a tremendous fondness for dogs. It started before I was old enough to know what fondness meant. I grew up with dogs in the family and distinctly remember our last family dog because I found it dying in a field we rented to a local farmer. The farmer had shot Sasha because unfortunately Irish Red Setters are prone to go vampire like around sheep. He couldn't afford to lose a lamb, so we lost our family dog.

 

I then revisited the idea of dogs with my ex wife and we got an amazing dog called Ilsa - a Weimaraner. I went with the theory that you end up looking like your dog, so I shot high. Ilsa was stunning but Ilsa also recognized that not everything was right in our family home. She became quite an anxious dog. They say that dogs only dream in the western world because we put so much stress on them. The relationship ended in an acrimonious divorce and part of that acrimony was letting Ilsa stay with my ex. California was the right place for her to stay and apparently she responds well to acupuncture.

 

The pain of saying goodbye to her was somewhat alleviated by a lucky chance of a new girlfriend who had an amazing ridgeback called Gemma. Luckily for me Gemma seemed to take to me really well. We had incredible fun together and became the best of buddies. Then of course, I screwed up that relationship and lost my new best friend in the process.

 

My most recent dog was Dolly - a German Short Haired Pointer. A dog that arrived by air crate at Newark as a puppy and jumped in to my and Sally's life with full gusto. We got a car to fit Dolly. We bought a house upstate for Dolly. She would run free with me in the forests in Mass as I rode my mountain bike in the summer and cross country skied in the winter. I would never see her until I fell over and there she would be - by my side and checking I was ok before running off again. She was an amazing dog.

 

Unfortunately, it became clear to us that Dolly hated the city and we live in The City - Manhattan. The upstate house was the place she wanted to be and we started to feel cruel forcing her back into the city at the end of every weekend. Fortunately, a fortuitous move out to San Francisco for work changed Dolly's life for the better. She loved the beach. I took her into work everyday - yes I readily admit I've been a fan of doggy love at work. Things were looking great except Sally and I didn't really take to San Francisco. Eventually, we chose to make the move home to New York and the question of Dolly's next move was very front of mind.

 

Like all things in life - at least in my life - circumstances played out in our favor with  a chance meeting on the beach. A guy knew someone who also had a GSP and was looking for another GSP for his dog to have as company. It got better because this gentleman had a 20 acre vineyard - all fenced in – which meant we didnt have to worry about Dolly running in front of fast cars, a dangerous concept she never quite understood. This was a perfect solution to leave Dolly with this gentleman but it was really sad for me to let her go. This had to be my last go of having a dog except of course my son Charlie loves dogs, so whom am I to stop him asking and getting a dog one day?

 

My history with dogs probably plays more like an Emile Zola novel than a happy, Hallmark type moment but I hope you can understand - I love dogs. So it might surprise you to hear that the point I want to make in this post is that dogs are making us soft at work.

 

My real concern is that I'm pretty convinced that being soft is not conducive to making a business successful. I don't recall any mention of a dog in Steve Jobs' life nor for that matter in Bill Gates'. Yes Zuckerberg has a much-publicized dog but I haven't heard any mention of his dog being in the office. I'm sure Google has a dog policy but I've never seen one there and I suspect no one would ever consider bringing a dog in to work because they are so driven to be successful. Is it possible that what we thought was a good thing for office environments actually reduces a businesss potential?

 

There's plenty of research out there that suggests dogs are good for you. There's even research that speaks to the reduced stress in the office environment thanks to the introduction of dogs. I just saw a study this week by Randolph Barker, a professor of management at Virginia Commonwealth University's business school in Richmond, Va., which showed a 11% reduction in stress at work where dogs were present. But is reduced stress good for business? When considering the behavioral science of business; the carnal nature of competition and drive for success seem to be front and center in discussions, which to me is in stark contrast to this focus on stress reduction. It's true that this carnal nature has got us into a lot of trouble especially with rogue CEOs, cost cutting oil companies and egotistical bankers but that's a small group of individuals and shouldn't dictate macro shifts in my mind. I'm not advocating for cutthroat competition because this is too singular in behavior and causes too many problems - the sort of problems that make a dog pooping in the office look like a bunch of flowers arriving at reception.

 

I think a good level of stress and competition in the office is essential to business success and I'm coming to the conclusion that dogs are one of the enemies to these dynamics.

 

I believe the ideal behavior in building business success will be one that's an active collaborative state. Collaboration is a dangerous word in my mind because it gets cloaked in friendliness and mutual adoration - dog like descriptors - but when I use the adjective 'active' , I'm advocating for the concept of a healthy wrestle to get to strong ideas. Northwestern University Sociologist Brian Uzzi's study of Broadway musicals supports this belief in my mind. He showed, where groups were too familiar with one another, fresh ideas tended to be stifled.

 

Perhaps you're not in an idea led type business or each new day doesn't call for exceeding the previous day's successes. In your case, my argument is perhaps meaningless. For those businesses where I believe a healthy level of stress and competition makes for greater success, I'm ready for your counter arguments.

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FUTURE CAMP

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I just spent two days in Ohio. First with my good friend and incredible marketer - Leigh Radford at P&G in Cincinnati - and then I spoke at The Fisher College of Business at Ohio State University in Columbus.

The subject of my talk - Emerging Media - was chosen by the college and at first it left me a little concerned about how current the teaching was at OSU.

However, as I delved in to the subject, I realized that it highlighted for me very tangible evidence in the shift from brands being in a position of authority to brands being woefully ill prepared for the shift that people have made in their relationship to them and consumerism generally. 

I will post my presentation on slideshare once I've incorporated my notes somehow in to what is currently a visual led presentation.

My key point was that we as marketers - whether agencies or clients - have to focus our attention on behavior across three key areas: People, Brands and Work. By understanding behavior in people; applying new behavior across brands; and behaving in new ways across functions and partners at work, we will be in a better position to succeed.

The day's sessions ended with the Business Professor sharing an oath that she gives to all students in her class.

This school is not only asking the right questions but judging by this oath, they are sending out greatness to the business world.

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Five days, Fifty minutes between destinations makes for one awesome trip

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Whether you're a fan of Steve Coogan or not, The Trip, which was released as a movie in the US last summer* is worth studying.

Why studying?

Don't get me wrong, it delivers viewing pleasure by the bucketload - especially if you like British humour, enjoy great food and love the stark, impressive landscape of the north of England.

This movie or the six part series (how the British public got to see it) is worth studying because it teaches us how to design the perfect trip.

It took me a second to map all six locations on google and what struck me was that no location was more than 50 minutes apart and one was only 27 minutes from the previous location. Pretty amazing to think these guys did no more than 607 miles in 5 days - 498 of those miles were covered leaving and returning to London.

The Trip didn't lack stimulus - five destinations were covered, six amazing meals were had, Abbeys, limestone rock structures and a famous author's house were on the agenda but the pace was the key. Everything was done at a soothing pace.

Certainly the next time we plan a trip, The Trip will be a guide to its design - the only thing we have to contend with is two babies who will be unwelcome in the restaurants, unable to climb the limestone rock structures and bored with the Abbeys and author's home.

* Note: we live in 20 minute increments, so to have seen this movie at all is a small miracle

 

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Inviting Space

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This has to be one of the most inviting spaces I've seen for a General Assembly type concept of bringing entrepreneurial people together in one environment.

Okay the Italian backdrop of centuries old construction is a huge advantage... 
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...but still what can be a lesson from this fantastic work by Andrea Paoletti is the adventurous nature of the space (playing to the child like energy of space) while remaining simple, clean and vibrant. Check out the story at Dezeen http://bit.ly/lac8Xb

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Staircases

Great new track and video by Radiohead found on fromthebasement.tv series...

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Strategies and Plans

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The New York magazine once again has provided excellent story telling that's both prescient and brilliantly delivered.

What they also do is to make most articles available soon after printing, so I admit I'm late to deliver on last week's articles - the joy of two children under one.

The articles in question are focused on the demise and repositioning of Fox but really do a great job of capturing the mood of the Republican choice for 2012. Check them out http://bit.ly/kaqU8A http://bit.ly/ma4SGa

The Republican options for 2012 are farcical for sure but one has to wonder whether the whole strategy is to destroy as many competitors to Ged Bush so that he gets a clear run in 2016.

The only one that's holding out and currently a potential threat to Ged is Christie and he would be a fool to show his hand now.

The Republican candidacy is hilarious and ridiculous except for the fact that there are real issues on the table, which are being ignored.

One that's starting to get greater press coverage in the past 24hrs is Obama's - dare I say it - lack of leadership (read strategy or plan) on the economy. You really get the sense that he is clueless on this subject. It's a tough and unchartered journey for sure but I get the sense that he and his peeps are waiting for something to happen that forces the issue to go away. Clinton had Silicon Valley to reverse the deficit burdens of the Reagan and Bush Senior years, although history seems to have forgotten both sides of that story. I get the sense that Obama is after the same miracle but his chosen investments - automotive and personal health - are in my opinion unlikely places to find that sort of turn-around. I appreciate the liberal mindedness of both investments but as reported in yesterday's WSJ, the money given to GM alone was equal to giving every member of their workforce $750,000. Makes you think for a second what people could have done with that money given the entrepreneurial gene that exists in Americans. Of course this math is lazy because it doesn't take in to account all those who don't work for GM but count on GMs survival. The investment in medical is playing catch up to the rest of the developed world but the end result is half hearted and somehow the pharmaceutical and insurance companies are still being allowed to screw the end user. Nice idea poorly executed in my mind.

Personally, I think Obama should bite the bullet and invest heavily in infrastructure and instigate Roosevelt type policies to get this country at least building for the future. This to me would mean investment in transportation and the arts - emphasis on creativity. Creativity is the one thing we have over BRIC right now but for how long? China is investing heavily in creative studies for children because they've recognized that they're good at copying not inventing. On the upside, at least for now, India's creativity seems stuck in the musical movie making business, which is great but limiting for foreign export potential. Russia's creativity seems to be still focused on the elimination of any threat to the elite and Brazil's focus, at least for the next 6yrs, will be the World Cup and the Olympics. We have a window of time to be opportunistic.

Wall Street will say that China isn't a worry as their population growth in the next 20 yrs will only be slightly higher than the US but I think China's conscious shift to creativity will come back to bite us if we don't invest here now. Interestingly, having spent a lot of time in both China and India, I think India's creativity is there and with some organisation could play a major threat in the next decade especially in the area of technological innovation. Interestingly, Wall Street is also concerned with India's growth potential, as they acknowledge India's population growth being predicted to grow by 32% by 2030.

On the infrastructure side, my recommendation to Obama is to set about investing heavily in the high speed train service because the construction of a rail network would create thousands of jobs and start connecting cities in new ways. This will also be the only way to break the airline oligopoly and get the airline industry here to deliver a good experience. Yes it's a naive and purely selfish recommendation but it feels grand in scale and that's got to be good for the American spirit. Investment here would also start to get people off the roads. We can't continue to be the world's number one exhauster of oxygen.

Investment in the arts and creativity would be to encourage all forms of art to deliver to the community and to be a springboard to future creativity. Creativity is in the DNA of America but I worry that we currently live at two ends of the spectrum. At one end is the MBA obsession, which calls for the elimination of creativity for the benefit of rationality. On the other end are people who act as artists by being bums and doing nothing. It's the middle area that has so much potential and with the right investment, we could multiply the successes of small business start ups. We could multiply the successes in design. We could multiply the successes of the independent music business. We could multiply the successes in the fields of technological innovation, architecture...

The country does lack a plan and the plan that Obama could implement would be one of the bravest of any President but the success could be amazing. It would require levels of depth in organisation that this country typically struggles with but who knows, it could create an exciting period to be in America and that's what we need to feel right now. The economy's shift to positivity will only be a distraction from the opportunity a President like Obama could take right now. 

Obama, it looks pretty certain you've got 5 years to do something amazing. Go for it and tomorrow's leaders who voted for you in 2008 may forgive you for letting them down these last few years. 

Note: I know creativity is a behavior and art is a skill but what I'm suggesting is an investment in the skill and this in turn will act as an encouragement of the behavior. There are also many other ways to enable greater creativity and using the general term - creativity - above is meant to signify all of these possibilities.

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Crazy Videos Deliver...

<p>Peaking Lights - Amazing & Wonderful from Not Not Fun on Vimeo.</p>

Peaking Lights has been delivering weird videos - Tiger Eyes being right up there - for a while, and this one manages to find an equally weird and wonderful place.

I like the beginning which seems to be a direct reference to Warhol's casting call videos.

The music continues to be great and 936 is a solid album.

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Demolishing Unnecessary Thoughts

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Whether you were a fan of Sonic Youth or not, you can't deny Thurston Moore's talent.

His third album is the perfect sound for a warm lush weekend.

Here are a couple of tracks to get you in the mood.

Buy the album - if you like Beck's Sea Change, you'll love this and yes Beck produced it.

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Way to React

When your city is deemed dead, here's a brilliant and very creative response.

Why do I feel like Michigan will be the State of the future?

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Dig Shallow

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I want to share this video  for a couple of reasons. 

First, having carried out research with children for Mattel in the US and China, I know how difficult it is to do good research with children.

This video shows that these guys have got it down to a fine art. Brilliant work.

Secondly, while the subject matter and the questions in this video are not illuminating, this video shows the entertainment value that can be achieved by showing consumers and their reactions to work/products. 

I'm not suggesting that research should be an entertainment tool but often clients are so far away from their consumers that giving them a taste of their consumers in a digestible form like this is incredibly powerful. It can often lead clients to invest further in this type of research, which enables you to dig for deeper insights that clients are now impatiently awaiting. Call it a form of content delivery with the added benefit of discovery. 

I often recommend that agencies do interviews and share videos like this in pitches because you'll be surprised by the power of this film in winning a pitch.

I'm of course assuming here that the planners involved will be diligent and dig for insights through the process - not suggesting blinding clients with shallow superficial s#@t.

Finally, I find this video interesting as it shows children of all ages getting frustrated with the complete lack of game dynamics in this Nyan Cat meme.

Meme's are meant to be completely shallow, so frustrations can be discounted as meeting objectives, however I don't think the same can be said for the recent Magnum chocolate site jumper execution  http://pleasurehunt.mymagnum.com/. This promises interesting game dynamics but in my mind fails miserably. It just gets boring and doesn't provide enough depth of gaming to engage.

Conclusion here is that where the audience isn't engaging, you don't have to go too deep to deliver the punch but where the audience is attuned and demanding, don't go shallow.

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